Insights on NIL Money, Taxes and Financial Management

What we're learning from working with student-athletes and university NIL programs — pilot results, practical guidance and product updates.

NIL stands for Name, Image and Likeness. NIL money can come from sponsorships, endorsements, appearances, social media, collectives, school revenue sharing and other deals. NIL deals can be one-time or recurring depending on the agreement. This hub covers how that income works, how it is taxed, and what athletes and university programs should track.